The humble puffer jacket isn’t all that humble anymore. The once utilitarian staple has long transcended its fishing and winter adventure origins, with the silhouette now synonymous with the streetstyle crowd. However, puffer jacket style typically revolved around playing with juxtaposition, pairing the functional style with unexpected pieces to create interest through contrast.
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The new Reformation x Canada Goose collaboration takes a different approach, making the puffer jacket a harmonious element of the outfit. Or, indeed, the main event. Inducing customers to “Stop being cold,” the collaboration is laden with bold prints, cheerful florals, and colour blocking, transforming the resultant puffer jackets into pieces you’ll want to keep on, regardless of the weather.
Made to last a lifetime, the collaboration unities Reformation’s sustainability standards with Canada Goose’s technical prowess in thermal regulation. Basically, they keep you warm while being planet-friendly. The collection comprises seven pieces, which are crafted using recycled and plant-based fibres (as well as a new fabric called ‘performance satin’) as well as down sourced in compliance with Responsible Down Standards (RDS).
The collaborative capsule sees the Reformation aesthetic lent to Canada Goose staples such as the Mystique and Shelburne parkas; the former’s signature wedding guest florals, archival prints, and geometric patterns are applied to the latter, creating parkas and puffer jackets equally as well-suited to wedding season as they are to après-ski style. With silhouettes including vests, cropped and classic puffers, parkas, and long puffers, there’s something for everyone. Plus, select styles are reversible, allowing for two patterns in one. There are also fun touches like a puffer scarf that can be worn around your head or neck.
The Reformation x Canada Goose collaboration is now available via the Reformation webstore.
Words by T. Angel
