The stars of K-pop group Blackpink have solidly cemented themselves as forces to watch in the fashion industry, securing ambassadorship deals with the likes of Chanel, Celine, Dior, and Saint Laurent. Announced as a global ambassador for American luxury jeweller Tiffany & Co. earlier last year, Rosé Park debuted her new role with a digital campaign for Tiffany HardWear.
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Now, Rosé continues her journey with an encore campaign for Tiffany HardWear, shot by acclaimed fashion photographer Mario Sorrenti in New York City, the home of Tiffany & Co. The city that never sleeps is an apt location for the campaign, which picks up where the previous one left off, upping the energy and dynamism. Shot in a bleak, industrial-style space, the portraitures take on an intimate energy, placing Rosé front and centre and conveying a sense of feminine elegance.
Initially launched in 2017, Tiffany HardWear derives its iconic gauge link motif from an archival Tiffany & Co. bracelet from 1971 and is inspired by the unique energy and rebellious edge of New York City. In the shots, Rosé wears existing pavé diamond Tiffany HardWear styles, as well as the new necklace and bracelet debuting this July. The new styles feature statement links crafted from black titanium, 18k rose gold, and diamonds.
The latest campaign debuts in its entirety on March 14th. Explore the collection via the Tiffany & Co. webstore.
Words by Arabella Johnson
