Great style is eternal, but the fashion industry? Well, that thrives on ephemerality. To help you stay across what’s new and noteworthy, we’ve put together all the fashion news to new in July 2026 in this month’s edition of On Thread.
July 2026 fashion news
Welcome back to the July 2026 edition of On Thread. Here, you’ll find all the fashion news, new releases, and collabs worth knowing about in July 2026. To ensure you stay across what has the proclivity to be a rapidly changing industry, we’ll be updating On Thread in reverse chronological order, meaning you’ll always find the newest news on top.
Orlebar Brown gears up for Euro summer with COYA
Orlebar Brown has teamed up with COYA to translate the warmth of the Andean palette into a two-piece capsule. The British luxury swimwear brand and the beach club have released the former’s signature Bulldog swim short and a beach bag dressed in a curvilinear striped print with hues of terracotta, ocean blue, and bone white; reimagining the colours of Latin America drenched in European sunlight.
Explore Orlebar Brown x COYA via Orlebar Brown.
Graff takes its signature collection in a contemporary direction
Heritage jeweller Graff has unveiled a series of new additions to its Laurence Graff Signature collection, featuring diamonds set in yellow, white, or rose gold designs with an angular, architectural bent. The new additions are introduced through a campaign shot by Steven Klein, against the backdrop of the Sheats–Goldstein Residence in Los Angeles.
Explore Laurence Graff Signature collection via Graff.
Words by Arabella Johnson and Esmé Duggan
