Italian luxury fashion house Gucci has unveiled the new faces of its Gucci Guilty fragrances. The trio comprises Oscar-nominated actor, director, and producer Elliot Page; Golden Globe and Emmy-winning actress Julia Garner; and Grammy-nominated musician A$AP Rocky.
You’ll also enjoy:
Gucci Gets Gritty With A Palace Skateboards Collab
Caught In Full Bloom With Gucci Bloom Profumo di Fiori
AR Approved: The Luxurious Soft Matte Liquid Lipstick That Doesn’t Dry Out Your Lips
The upcoming Gucci Guilty fragrance campaign is set to launch on the 1st of March. Shot by noted fashion photographer Glen Luchford, the campaign sees Page, Garner, and Rocky “personify an ode to self-acceptance, friendship and love in all its forms through a story of tenderness, imagination, and curiosity,” according to Gucci.
The news follows the announcement of Sabato De Sarno succeeding Alessandro Michele as creative director of Gucci, with Garner and Rocky set to attend De Sarno’s debut Gucci Fall Winter 2023 show on February 24th during Milan Fashion Week.
First launched as a women’s fragrance in 2010 — with a campaign fronted by actress Evan Rachel Wood — Gucci Guilty is a soft spicy floral fragrance originally designed by perfumer Aurelien Guichard. In the years since its launch, it’s been iterated several times, with a men’s version and a number of flankers introduced.
Words by AR Staff
Images courtesy of Michael Hauptman
