Caught In Full Bloom With Gucci Bloom Profumo di Fiori

There are fragrances that imbue your day with a touch of their essence and fragrances which envelop you, influencing the course of your day with their scent. Gucci Bloom Profumo di Fiori is the latter. In a good way. 

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The latest flanker in the Gucci Bloom set, Gucci Bloom Profumo di Fiori takes a warmer approach to the original heady jasmine, tuberose, and honeysuckle scent. Brighter yet still intoxicating, Profumo di Fiori explores the powerful nature of scent.  

“Perfume is like a spell, and the women wearing it put a spell on the world. Flowers, in this case, mediate this spell, and Gucci Bloom Profumo di Fiori is a powerful conversation with them,” explained Gucci creative director Alessandro Michele. “It is intense, it really enters the world of nature. Letting the flowers speak, fearlessly, was the real challenge when Alberto Morillas and I created this fragrance.” 

At its essence, fragrance is a dialogue between the wearer and those they pass, with scent serving to non-verbally communicate a feeling, mood, or energy to the world. Gucci Bloom Profumo di Fiori possesses most of the scent notes of its predecessor, adding to it plush ylang ylang, rich sandalwood, and sunny woody notes. Profumo di Fiori serves to further spotlight the florals in Gucci Bloom Eau de Parfum, with the tuberose and jasmine notes feeling rounder, smoother, and richer, enhancing the creamy quality of the scent. 

An underlying accord of subtly sweet orris blended with the resinous warmth of benzoin and sultry musky notes lends a refined touch to the fragrance, resulting in a scent that is equal parts elegant, sweet, and warm.


Words by Theo Rosen