kate moss jennifer lopez jlo coach rogue bag fall campaign

Kate Moss & JLo Want You To Go Rogue With Coach

American luxury fashion house Coach has enlisted the help of a couple of familiar faces to reintroduce a familiar silhouette. Designed by creative director Stuart Vevers, the Coach Rogue bag initially made its debut in 2016, with its rigid, boxy shape and contrasting colour panels demanding attention. Now, the Coach Rogue bag makes a reappearance, with Vevers hoping to see the silhouette become a wardrobe staple. 

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Shot by German fashion photographer Juergen Teller, the latest Coach campaign travels around the world, shooting an all-star cast in front of locations like the London Bridge, Griffith Park in Hollywood, and the Bund in Shanghai. Joining singer (and previous Coach collaborator) Jennifer Lopez and supermodel Kate Moss are newer faces like Kelsey Lu, Kōki, Anna Collins, Ma Zhe, and Xiao Wen Ju. 

Part of the Coach fall collection titled ‘Coach Forever, Season Two’, the latest iteration of the Coach Rogue bag features some environmentally conscious amendments in the form of the Coach monogrammed jacquard print being crafted from recycled plastic bottles and organic cotton. 

“The Rogue is perhaps my favourite bag that I’ve designed at Coach,” explained Vevers in a press release. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house. The Fall collection is inspired by the optimism of things crafted to last, and naturally felt like the right moment to reintroduce the Rogue with a new story created with Juergen and our Coach Family.”

The Rogue bag is available via the Coach webstore.


Words by AR Staff