Born out of a longstanding friendship between model Jordan Barrett and SIR. the Label creative directors Nikki Campbell and Sophie Coote, the trio have come together to create a collaborative capsule collection.
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Uniting Barrett’s personal style and vision with SIR.’s minimalist aesthetic, the capsule collection takes a genderless approach, with unisex pieces like tailored suiting and blazers, boiler suits, knitwear, tracksuit sets, shirting, and utility pants.
“Jordan has always been woven into SIR in some way,” explained Campbell and Coote. “We share the same aesthetic and creative eye, so coming together was very natural. In a rare moment we were all in the same city, we found the perfect moment to collaborate on a deeper level.”
“I’ve been collaborating with Nikki and Sophie in some way or another for as long as I can remember,” added Barrett. “After a casual facetime sharing ideas as we do, the concept to create something that captured our shared vision was ignited. Each piece is an extension of me.”
Designed to be worn by anyone for years to come, the collection was inspired by “a shared desire to slow down, consume less, and appreciate more.” Luxe contemporary fabrics underpin the collection, with sourcing forming a key consideration. Yarn elected from organic, undyed, and recycled buttons from Pain and Portugal meet technical fabrics and shirting from Prato, Italy.
Words by AR Staff
