Once upon a time, the ever so wise Nicki Minaj asserted “he copping that Valentino, ain’t no telling me ‘no’.” Now, Levi’s has joined the aforementioned hypothetical man in copping a piece of Valentino, with the American clothing company joining forces with the Italian fashion house through a one-of-a-kind collaboration.
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First debuted during the Valentino Collezione Milano SS21 show last year, the Levi’s x Valentino collaboration sees the two seemingly dichotomous brands link up to reimagine Levi’s 517 jeans, a classic style from 1969. Far from being dated, the Levi’s 517s are a timeless silhouette, featuring a mid-to-high rise waist and boot cut.
The collaboration is twofold, with both a vintage and re-edition component. While the vintage lineup is created by upcycling original Levi’s 517 jeans from the 1970s, the re-edition iteration sees the recreation of the 517 style, complete with special patching, washing, and paint-flecking processes. Naturally, both lines feature a new Levi’s x Valentino co-branded patch.
The Valentino collaboration sees Levi’s delivering exclusive Vintage and Re-edition models. While the Re-Edition is a reproduction of the original style — complete with special patching, washing and paint-flecking processes — the Vintage lineup consists of upcycled ’70s vintage, reinforced and retrofitted with the new co-branded patch.
Retailing for $1380AUD a pair, the Levi’s x Valentino collaboration is limited to just 517 pairs globally, with Net-A-Porter serving as the exclusive global retailer.
“The Levi’s for Valentino collaboration is arguably the most covetable denim to own this season,” says Libby Page, senior market editor at Net-A-Porter. “We love how Pierpaolo Piccioli has reimagined the timeless 517 style to make it fresh and relevant for today. It’s an immediate and clever response to what our customer wants right now and we are thrilled to be the exclusive global partner for the launch.”
The collection is available on the Valentino webstore and globally on Net-A-Porter.
Words by John Deckard
