Loewe is prepping for the festive season with a curated selection of holiday gifts. According to the Spanish fashion house, “the most thoughtful gifts are the simple but beautiful ones.” In keeping with its holiday tradition of drawing from figures of Britain’s 19th-century Arts and Craft movement, the 2021 Loewe Holiday Collection derives inspiration from British architect and designer Charles Francis Annesley Voysey.
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Known for his whimsical patterns and iconic wallpaper, C.F.A. Voysey’s medleys of flowers, birds, and hearts are reimagined by Loewe as accessories and wearable items. Voysey’s 1898 wallpaper design ‘The Owl’ becomes an intarsia wool cardigan, a wallet, a pocket, and a drawstring pouch, while his herbarium florals are embroidered on wool toile dresses, blown up to blooming massive proportions on floor-length wool coats, and printed over Hammock and Puzzle bags and Cushion totes. Standing in contrast with the British architect’s nature laden patterns and prints, the Loewe Holiday Collection includes an array of nightlife-inspired items, with neon and colour-blocked pieces paired with sequins, lurex, and shearling.
Gifting items come in the form of playful leather goods and accessories, shaped like sweet fruit, insects, and animals. Think golden Loewe anagram and signature charms; flowers in felt, brass and leather that can be teamed together and presented as a bouquet; an AirPod case bearing the face of a car; and pouches shaped like oranges, butterflies, and snails, all of which can be worn on a strap as a necklace if one felt inclined to do so.
Shot by Tyler Mitchell, the Loewe holiday campaign celebrates the festive season with a cast of real friends and families captured in living room scenes.
Check out the campaign here and shop the Holiday Collection via the Loewe webstore.
Words by AR Staff