Veritable Hamptons hotspot The Surf Lodge in Montauk gets a colourful makeover courtesy of American fashion designer Marc Jacobs. The Surf Lodge gets treated to hues from the new Marc Jacobs Colour Collection, with pink, navy, and green shades taking over the covetable destination.
You’ll also enjoy:
Dorian Gray Would Enjoy Marc Jacobs Perfect Fragrance
Thom Browne Childrenswear Campaign Starring Alan Kim Sees A Role Reversal
Honey, I Shrunk The Loewe! Loewe Releases Collector’s Set Of Iconic Bags In Nano Sizes
Spanning across the entire site, the makeover sees hotel suites fitted with a bubblegum pink old-school television and surfboard, or take on a more nautical approach with blue oars and knick-knacks. Branded Marc Jacobs umbrellas in hunter green and navy litter the beach, complemented by matching throw pillows on sun lounges. The lobby also gets the Colour Collection treatment, with two mannequins causally propped on The Surf Lounge’s turquoise tables, kitted out in head-to-toe Marc Jacobs.
Hotel employees and waitstaff also don the collection, while those who are heading to the venue’s concert series able to order drinks from a dedicated menu that features cocktail options like the Blue Crush Jacobs and the Marc-artia. Naturally, a pop-up store completes the takeover, with a bubblegum pink store packed with merchandise with the Marc Jacobs touch; think signature tote bags, as well as classic souvenir store fare like striped t-shirts, polo shirts, baseball caps, and camera bags.
Shop the Colour Collection and view the pop-up on the Marc Jacobs webstore.
Words by AR Staff
