Much like their Dylan Blue and Dylan Turquoise campaign, Versace continues to look for forms of escapism, heading to the shores of Liguria for their La Vacanza campaign. Debatably, an escapist fantasy is the only place Versace really looks quite right, with the bold, brash pieces balanced out by the Ligurian blue skies and the clear Mediterranean sea.
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The Versace La Vacanza offers a suite of holiday wear in the form of swimwear featuring the La Greca motif on elasticated waistbands, plush robes, travel bags, pool towels, and the newly reimagined trésor de la mer pattern, which adorn bikinis, swim shorts, and silk coverups. There’s even a Versace surfboard thrown into the mix.
“With this shoot, I wanted to create something fun that captures the spirit of a vacation. We all miss travel,” said Donatella Versace of the La Vacanza campaign. “We miss the excitement of being somewhere different, of meeting with friends and sharing experiences. These images are about enjoying life and feeling free, they encapsulate that summertime feeling of endless possibilities.”
The Versace La Vacanza campaign is available to shop on the Versace webstore.
Words by AR Staff
