London lingerie powerhouse Agent Provocateur has unveiled its latest campaign. Depicting a holy trinity of women as sensual works of art, the campaign, titled ‘Super Natural’, is set against a saturated, candy-hued sky, with a rising gradient of colours providing the perfect backdrop for a celebration of the female form.
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“I fell in love with this idea of three visionary women radiating the quintessential AP DNA of fearless femininity and totally in control,” explained Sarah Shotton, creative director of Agent Provocateur, in a press release. “Acting as guardians of art, romance, sensuality, and nature. Muses to lingerie lovers across the globe. This campaign imagines the world these women have created and showcases their supernatural beauty.”
The new additions to the Agent Provocateur lineup include offerings in the form of sensual lingerie, nightwear, and swimwear. Ringing in summer in style, a palette of bright pinks, shimmering golds, sunset oranges, royal purples, sublime corals, and bold leopard print play well with luxurious lace, silky smooth satins, and plush jersey fabrics. Highlights include Molly, crafted from black and pink silky satin and available in a lingerie set of silk bound kimono; Zuri, a sheer set featuring multi-coloured flowers in a sensual ode to the natural world; and Lindie, adorned with Leavers lace embellishments in a white colourway, it makes the ideal set for brides (or any lingerie aficionado, for that matter).
Meanwhile, the swimwear offering features statement cutouts in the form of Mazzy, a bright pink, orange, and purple one-piece; Lorna, which utilises a minimalist silhouette in a bold hot pink colourway; and Shannon, a coral-hued mesh style bikini just asking to be taken on a tropical getaway.
Check out the full campaign below. The Agent Provocateur Super Natural collection is available to shop via the Agent Provocateur webstore.
Words by Arabella Johnson
