Luxury French fashion house Chanel has released its latest campaign. Modelled by Rianne Van Rompaey and shot by photographic duo Inez & Vinoodh, the Chanel FW22/23 collection reinterprets the house’s signature fabric of tweed for two diametrically opposed locations; the Scottish countryside and Paris.
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“Devoting the entire collection to tweed is a tribute,” said Virginie Viard, creative director at Chanel. “We followed the footsteps of Gabrielle Chanel along the River Tweed, to imagine tweeds in the colours of this landscape. Like that of a long pink coat mottled with blue and purple, or a burgundy suit with a delicate gold shimmer. This is what Gabrielle Chanel would do on her walks through the Scottish countryside: she would gather ferns and bouquets of flowers to inspire the local artisans for the tones she wanted.”
The duality is translated into two shoots; one outdoors in colour and the other composed of black and white portraits shot in a studio. “We set out to bring the countryside, the Scottish landscape around the River Tweed, into city life,” explained Inez & Vinoodh. “The garden shots bring the countryside into the city with an emphasis on a magical feminine atmosphere while the studio portraits take her out of the real world and focus on delicate expressions of the CHANEL allure.”
Dutch model Rianne Van Rompaey interprets the multifaceted nature of tweed, dressing in a mix of autumnal hues and city-ready styles. “Rianne is an eternal inspiration to us,” said Chanel in a statement. “She’s able to project and embody any character with grace and intelligence. We have a strong connection through our Dutch backgrounds and references from growing up in Holland.”
The Chanel Fall-Winter 2022/23 collection will be available in Chanel boutiques from September 27th 2022.
Words by Arabella Johnson
