The key to nailing fashion icon Iris Apfel’s style? Don’t dress like her. “I think part of the problem with the way people dress nowadays is that it’s too generic,” the American entrepreneur, interior designer, and textile legend tells Swedish fashion retailer H&M. “Everyone looks the same, they wear the same things. They wear what’s in fashion, what’s trendy, what they’re being told to wear. That’s terribly dull. I want to see personality.”
You’ll also enjoy:
And Just Like That, Samantha Jones Returns
A$AP Rocky & Mercedes-Benz Gear Up For A Hip-Hop Style Collab
The Ralph Lauren HBCU Capsule Recognises That American History & Black History Are One
Celebrating her centenary this year, the 100-year-old veritable style icon has partnered with H&M to give the masses a taste of her signature flamboyant style. Someone who wears clothes because they’re fun and because she wants to, Apfel’s style can never be imitated, however her approach to fashion can be adopted. “It’s not about what or who you wear but how you feel when wearing something,” Apfel says to H&M. “Style is about self-expression and, above all, attitude.”




Taking on a joyfully vibrant approach to style, the Iris Apfel x H&M collection is a delightly mishmash of bold prints, baroque aesthetics, and jewel-toned colours. Flamboyant and eclectic, it’s a lesson in individuality. Standout pieces include an aquamarine suit with embroidered greenery and pearl peas; a tired skirt and blouse set in an iris flower print; laidback lounge sets; and a tiered, voluminous violet jacket crafted from tulle swirls. A line of jewellery and accessories (think necklaces with oversized detachable pendants that double as brooches, satin slippers adorned with bejewelled scarab beetles and sparkling frogs, and statement wrist cuffs) also serves to complement the clothing offering.


Unapologetically extravagant, the Iris Apfel x H&M collection is available via the H&M webstore from 31st March 2022 onwards.




















Words by Esmé Duggan