SIR. The Label Launches New Denim Collection for Pre-Fall 21

Australian born and bred label SIR. takes its cues from the artist for Pre-Fall 21, celebrating the artistic methodology and process through a collection grounded in cut and construction. Modeled by Tahnee Atkinson, Victoria Lee, Stefanie Northwood-Blyth, and Shenise Breslin, the collection was shot by Jennifer Stenglein on the scenic Satellite Island in Tasmania. 

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The Pre-Fall 21 collection sees the launch of SIR. Denim; an extension of the archetypal SIR. style. SIR. Denim is designed with the intention of being paired with the label’s signature separates, with each piece handcrafted in Turkey from 100% organic cotton, using technology that minimises the use of water and energy. Consisting of classic, vintage-inspired denim pieces, the SIR. Denim range features straight and wide-leg jeans and an oversized jacket, with all styles coming in black, white, and true raw denim. Each piece is finished with topstitch detailing and custom SIR. hardware.


Words by AR Staff