An interplay of veneration for the past and desire to live in the present, SIR. The Label motifs of yesteryear with new techniques and materials. The latter element continues the brand’s commitment to contributing to minimal environmental impact, with the introduction of ramie, an eco-friendly fabric woven from vegetable fibre. The new fabric is used throughout the entirety of the Diana story, which combines Victoria silhouettes and classic floral motifs with signature SIR. contrast smocking and ruching details.


You’ll also enjoy:
Hugo Boss Sheds Suiting In Favour Of Streetwear In Celeb-Laden Brand Refresh
Carolina Herrera FW22 Is For The Contemporary Society Woman
Fendi Haute Couture SS22 Goes Back To The Future
Further drawing from yesteryear, the techniques of 19th century British textile designer William Morris serve as the inspiration for new season prints, which are applied to crushed silk to form a harmony between historical moments and the contemporary world.




Meanwhile, the techniques of the 19th-century British textiles designer William Morris have inspired new season prints, which are applied to crushed silk to merge the historical with the contemporary. Crushed silk in faded yellow creates textured tactile interest while Italian woven boucle introduces voluminous proportions that can be pared-back with softer silhouettes. Soft tailoring features contrasting binds, while Italian poplin shirting promotes a versatile, modular approach to dressing. The SIR. The Label SS22 is rounded out by stapes of ribbed knit separates and silk organza two pieces, both of which feature subtle design updates and take shape in a palette of earthy neutrals.




































































Words by Arabella Johnson