Sleigh bells are ringing for Swarovski, with the Austrian jewellery house eschewing the traditional hues and hallmarks of the festive season in favour of a chic pastel holiday campaign starring model Bella Hadid.
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Shot by photographic duo Mert Alas and Marcus Piggott, the campaign is titled ‘Open The Wonder’ and sees Hadid styled as a holiday fairy with wing-like bows. Capturing the joy and wonder of the holiday season, Hadid explores a series of oversized octagonal Swarovski boxes, each filled with glittering crystals. Naturally, each gift box is an opportunity for a new outfit, with Hadid dressed in pastel shades of baby pink, mint green, sunny yellow, and powder blue to match the boxes.
The campaign showcases a range of jewellery families under the Swarovski umbrella. Stella features star-shaped styles accented with rose gold-ton plating; Constella sees the introduction of home décor such as ball ornaments and tree toppers; and Millenia showcases classic pieces designed to cherish forever.
Explore the campaign and full holiday range via the Swarovski webstore.
Words by Arabella Johnson
