In recent years, IWC has become inextricably linked to its tool watches,...
Watches & Wonders
For avid horologists and novice watch lovers, Watches & Wonders is an unmissable calendar event. Taking place in Geneva from the 1st to 7th of April 2025, Watches & Wonders is the largest watchmaking summit in the world, uniting luxury watch brands, independent watchmakers, media, retailers, and executives in one place. Watches & Wonders is where the world's top luxury watch brands like Rolex, A. Lange & Söhne, Grand Seiko, IWC Schaffhausen, Cartier, and Jaeger-LeCoultre unveil the majority of their novelties for the year. Setting the tone of the watch industry for the forthcoming year, Watches & Wonders not only showcases new watch releases, but includes panel discussions with notable figures and keynote speeches.
Watches & Wonders takes place in early April and follows LVMH Watch Week which exclusively for LVMH maisons and is typically held in January.