Earlier this month, it was announced that AC Milan and Off-White were embarking on a three-year partnership, with the latter serving as the club’s official Style and Culture Curator. For Off-White, founded by late designer Virgil Abloh, the partnership represents a way to intersect its legacy as a disruptor in the fashion industry and beyond with AC Milan’s standing as one of the most innovative clubs in the football industry.
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The deal will see Off-White providing clothing for the men’s and women’s teams, with the former debuting the outfits in the Champions League away match in London against Chelsea last week. Prior to Abloh’s passing, Off-White was a regular entrant into the sports world, with several Nike sneaker collaborations and a collaboration with Nike Football titled ‘Football, Mon Amour’ that comprised sneakers, football jerseys, goalkeepers gloves, and a warm-up jacket.
AC Milan has now revealed its official off-pitch uniforms designed by Off-White, through its new ‘Wear Your Heart on Your Sleeve’ campaign. The uniforms — or “uniforms” as per typical Off-White nomenclature — encompass both a formal and informal look. The formal uniform consists of a double-breasted jacket that takes on a conventional appearance from the front, with the back revealing two vertical tonal stripes and the player’s uniform number. Matching tailored trousers feature split cuffs and a tag on the left leg emblazoned with “Uniform” in quotation marks.
Base layers complete the look, with a long- and short-sleeve t-shirt available in black or white, each printed with the “OFF” logo on the chest. There’s also a black belt finished with a silver Off-White arrow buckle, white leather sneakers, and a football scarf.
The casual uniform retains the pants, shirts, and accessories of the formal iteration, swapping out the suit jacket for a cream and white jacket with leather details, which features AC Milan patches and Off-White stripes.
A key element of the collaboration is a commitment to humanitarian efforts, with the partnership extending into support for Fondazione Milan, AC Milan’s charity foundation. While the uniforms are exclusively intended for AC Milan, the varsity jacket is available for pre-order from 11th October to 23rd October via the Off-White webstore. A portion of the proceeds will be donated to Fondazione Milan.
Shot by photographer Campbell Addy, the ‘Wear Your Heart on Your Sleeve’ commemorates the partnership, showcasing the uniforms worn by Valentina Bergamaschi, Laura Giuliani, Lindsey Thomas, Christy Grimshaw, and Martina Piemonte of the women’s team as well as Rafael Leão, Sandro Tonali, Simon Kjær, Mike Maignan, and Fikayo Tomori of the men’s team.
Words by John Deckard
