French luxury brand Jacquemus and Danish homeware brand Tekla have joined forces to create an aspirational yet attainable collection that entices you to sleep on the beach. The collaboration’s release follows a series of cryptic Instagram posts by Simon Porte Jacquemus, founder of his eponymous brand, teasing the upcoming collection.
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Founded in 2017, Copenhagen-based brand Tekla has carved out a niche for itself, with its laidback aesthetic, timeless prints, and classic poplin and cotton construction — not to mention collaborations with heavyweights like Stussy and JJJJound — cementing it as one to watch.
The Jacquemus x Tekla collaboration unites the identities of both brands, melding the former’s minimal, cool-girl approach to design with the latter’s classic silhouettes and fabrics. Adopting a nature-inspired colour palette of white, ecru, brown, and blues, the collection comprises poplin sleepwear sets, cotton percale and linen bedding, and terry towels and bathrobes.
An accompanying campaign shot on the beach reflects the breezy aesthetic of the Jacquemus x Tekla collaboration, depicting models snuggled up in the covetable duvet covers and braving the water in the poplin sleepwear.
The Jacquemus x Tekla collection is now available via the Jacquemus and Tekla webstores.
Words by Theo Rosen
