Incumbent Gucci creative director Sabato De Sarno’s debut Gucci Valigeria campaign has dropped. Serving double duty, it not only showcases pieces from the Gucci Savoy collection, but acts as a way for model Kendall Jenner and artist Bad Bunny (Benito Antonio Martínez Ocasio) to hard launch their relationship.
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Suffused with the nonchalant jet set style of the 1990s, the campaign sees Jenner and Ocasio stroll through the airport with pieces from the Savoy collection in tow. Captured by Anthony Seklaoui, the campaign takes on a paparazzi-style aesthetic, recalling iconic airport photographs of yesteryear.
Both Jenner and Ocasio are styled casually; in one shot, the former pairs a plaid overcoat with a monogrammed mini skirt while the latter dons a pair of baggy jeans and a crewneck sweatshirt. Elsewhere, the duo match in all-black outfits.
The Italian luxury fashion house’s travel collection is available via the Gucci webstore.
Words by AR Staff
