Euphoria’s Sydney Sweeney Is The Newest Ambassador For Tory Burch

Euphoria’s Sydney Sweeney Is The Newest Ambassador For Tory Burch

Actress Sydney Sweeney is strengthening her relationship with Tory Burch, becoming the American fashion label’s newest brand ambassador for handbags and shoes. Acclaimed for her roles in Euphoria and The Handmaid’s Tale, Sweeney previously starred in a Tory Burch holiday campaign for the Good Luck trainer collection. 

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“Sydney is one of the most talented and relevant young actors working today, but I am equally inspired by her curiosity and confidence,” said Tory Burch. “She is unapologetic and empowered in her approach to acting and business. I am thrilled to start working together.”

Sweeney began acting at the age of 15, after having created a business plan to convince her parents to move to Los Angeles. In 2020 she established her own production company, Fifty-Fifty Films, to highlight female directors, screenwriters, and authors. Off-screen, Sweeney is trained in mixed martial arts and restores vintage cars, documenting the process via TikTok on the account @syds_garage

“I’m so excited to partner with Tory Burch as her brand ambassador,” Sweeney says. “I’ve been a fan of her clothing and accessories for years, and I admire her tireless work to support women. I’m inspired not only by Tory’s vision and the business she has built, but also by her kindness and philanthropy. I am so looking forward to the beautiful partnership and meaningful conversations to come.”


Words by AR Staff