The 2024 LVMH Watch Week Novelties You Need To Know About

The 2024 LVMH Watch Week Novelties You Need To Know About

Currently in its fifth year, LVMH Watch Week unites the core horological brands under the luxury conglomerate’s portfolio. While last year saw Bulgari, Hublot, TAG Heuer, and Zenith debut their new releases in Singapore, the 2024 LVMH Watch Week takes place in Miami and also adds Daniel Roth and Gérald Genta into the mix, with both maisons launched under La Fabrique du Temps (a high-concept movement manufacture founded by renowned watchmaking duo Michel Navas and Enrico Barbasini), which was acquired by LVMH in 2011.

From the relaunch of the legendary Daniel Roth brand to archival favourites from Bulgari and forward-thinking materiality courtesy of Hublot, these are the best releases from LVMH Watch Week 2024.

Bulgari Octo Finissimo

Last year, Bulgari’s LVMH Watch Week releases centred around its fusion of watchmaking and jewellery, with collections like the Diva’s Dream and Allegra. This year, the maison goes back to basics, with its flagship Octo Finissimo collection receiving attention. The Bulgari Octo Finissimo retains its ultra-thin credentials, with the metal and dial riffed on. There’s a steel model with a Tuscan copper dial and a yellow gold variant with a blue sunray dial. Both models are sized at 40mm but wear smaller thanks to their ergonomic integrated bracelets and slimline proportions.

Brand: Bulgari
Model: Octo Finissimo
Case size: 40mm
Movement: BVL 138 (automatic)

Bulgari Bvlgari Bvlgari

An underrated iconic timepiece makes a welcome comeback in the Bvlgari Bvlgari. The original Bvlgari Bvlgari—first released in 1977—-stems from the Bulgari Roma, a timepiece designed by Gérald Genta that drew inspiration from an ancient Roman coin and was exclusively gifted to the most loyal customers of the Bulgari store in Rome. The new Bvlgari Bvlgari comes in both yellow (black dial) and rose gold (white dial), with 38mm and 26mm variants to choose from; the former houses an automatic movement while the latter is powered by quartz. The design remains faithful to the original, bearing the signature Bvlgari Bvlgari engraved around the bezel.

Brand: Bulgari
Model: Bvlgari Bvlgari
Case size: 38mm / 26mm
Movement: BVL 191 (automatic) / quartz

Bulgari Lucea

Celebrating its 10th anniversary this year, the Bulgari Lucea collection takes inspiration from ancient Roman sundials. The latest additions to the collection come in 28mm and 33mm sizes, with two-tone steel and rose gold playing host to mother-of-pearl or green malachite dials. The malachite is inarguably the most striking; crafted from stone scraps leftover from other Bulgari watch models, it features a marquetry design with every dial one-of-a-kind. Meanwhile, the mother-of-pearl dial features an Intarsio pattern.

Brand: Bulgari
Model: Lucea
Case size: 28mm / 33mm
Movement: quartz

Hublot MP-10 Tourbillon

The Hublot MP (for ‘manufacture piece’) line is something of a disruptor, taking on traditional complications and mechanisms in an unconventional way. Here, the Hublot MP-10 Tourbillon adapts the tourbillon in a wholly unexpected manner; devoid of a dial, hands, and oscillating weight (despite being automatic). A four-part vertical rotating system sees the time read from top to bottom; first hours, minutes, then a red/green power reserve disc, and seconds, which rotate on the 60-second tourbillon.

Rather than using a rotor or oscillating mass, the patent-pending movement of the Hublot MP-10 Tourbillon uses a verticalized weight principle. Two solid gold blocks are arranged on a vertical axis; they are able to move up and down (with shock absorbers preventing collision) and wind the movement bidirectionally.

Brand: Hublot
Model: MP-10 Tourbillon
Case size: 54.1mm x 41.5 mm
Movement: HUB9013 Manufacture (automatic)

Hublot Big Bang Unico Green Saxem

Last year marked the launch of a new proprietary material; SAXEM (Sapphire, Aluminium oXide, and rare Earth Mineral). Resembling sapphire crystal, the substance is infused with a combination of minerals that allow it to take on an intense hue. The Hublot Big Bang Unico Green Saxem sees the manufacture’s signature openworked dial rendered with a black PVD finish to contrast with the fluorescent green case.

Brand: Hublot
Model: Big Bang Unico Green Saxem
Case size: 42mm
Movement: MHUB1280 UNICO 2 Manufacture (automatic chronograph flyback)

Hublot Classic Fusion Tourbillon Orlinski

The 2024 LVMH Watch Week Novelties You Need To Know About

The latest release in an ongoing collaboration with French artist Richard Orlinski, the latest take on the Hublot Classic Fusion Tourbillon Orlinski sees the minimalist sculpted style executed in dramatic tones of vibrant yellow and sky blue. The former plays host to a black PVD openworked dial while the latter takes form in silver rhodium. Both timepieces are powered by the manually wound HUB6021, with a tourbillon sitting at 6 o’clock.

Brand: Hublot
Model: Classic Fusion Tourbillon Orlinski
Case size: 54mm
Movement: HUB6021 (manual winding)

Hublot Spirit of Big Bang Jewellery

Showcasing the manufacture’s singular (read: blingy) take on the jewellery x watch crossover, the Hublot Spirit of Big Bang Jewellery collection sees the 32mm Spirit of Big Bang timepiece play host to a dazzling array of diamonds and gemstones. There’s a steel or king gold (Hublot’s take on rose gold) variant of the Spirit of Big Bang Full Pavé which sees the bezel, case, and dial bedecked in 479 brilliant-cut diamonds. Meanwhile, the Rainbow iteration sees either steel or king gold timepieces play host to 493 coloured gemstones which form a resplendent rainbow.

Brand: Hublot
Model: Spirit of Big Bang Jewellery
Case size: 32mm
Movement: MHUB1120 (automatic)

Zenith Chronomaster Original Triple Calendar

The 2024 LVMH Watch Week Novelties You Need To Know About

Originally released in 1969, Zenith’s groundbreaking high-frequency automatic movement was designed to accommodate triple calendar and moonphase functions from the outset, with a series of prototypes produced using the same case as the A386 the following year. However, the success of the core chronograph offering put the triple calendar on hold — for half a century. Now, it makes its long-awaited return with a clean, balanced dial playing host to a triple calendar and moonphase display. Days of the week and months appear in windows above the subdials at 3 (60-second counter) and 9 o’clock (small seconds), while a date window sits between 4 and 5 o’clock as is standard with the El Primero movement. The subdial at 6 o’clock houses both the chronograph’s 60-minute counter and the moonphase display.

The 38mm case adheres to the same proportions as the original A386, with a bezel-less construction and domed sapphire crystal. It’s available in a ‘panda’ style dial with white opaline fitted with black subdials, or slate gray with white subdials. There’s also a special boutique exclusive with an olive green dial.

Brand: Zenith
Model: Chronomaster Original Triple Calenda
Case size: 38mm
Movement: El Primero 3610 (automatic)

Zenith Chronomaster Sport Green

Zenith gives its flagship Chronomaster Sport the green treatment, with everyone’s favourite horological hue adorning the dial, bezel, and rubber strap.

There’s also a boutique exclusive, which sees the dial of the Zenith Chronomaster Sport adorned in baguette-cut diamonds, black spinels, and sapphires. The dial is no less lavish; crafted from a meteorite, it’s bestowed with a warm golden colour that matches the rose gold case and bracelet.

Brand: Zenith
Model: Chronomaster Sport Green
Case size: 41mm
Movement: El Primero 3600 (automatic)

TAG Heuer Carrera Chronograph Dato

Last year marked the 60th anniversary of the Heuer Carrera, initially launched by Jack Heuer, great-grandson of company founder Edouard Heuer, in 1963. To celebrate, TAG Heuer debuted a refreshed identity for the timepiece, with the ‘Glassbox’ references. The latest TAG Heuer Carrera Chronograph Dato utilises the well-received Glassbox case, with a new Carrera Dato model (that nods to a rare-ish model of the same name from 1968) that features a 30-minute chronograph counter in a subdial at 3 o’clock and a date window at 9 o’clock. An inner flange plays host to a 1/5th second track, which with the dial and flange encased in the curved glassbox crystal. The circular brushed dial appears in a striking shade of teal, and is set to cater to vintage Heuer fans and contemporary watch aficionados alike.

Brand: TAG Heuer
Model: Carrera Chronograph
Case size: 39mm
Movement: TH20-07

TAG Heuer Carrera Chronograph Tourbillon

The second Carrera Chronograph release appears in the same eye-catching shade of teal. This time, a standard bicompax chronograph layout is joined by a tourbillon at 6 o’clock, with the regulating mechanism serving to showcase the manufacture’s savoir-faire.

Brand: TAG Heuer
Model: Carrera Chronograph Tourbillon
Case size: 42mm
Movement: TH20-09

TAG Heuer Aquaracer Professional 200 Solargraph

It’s always sunny at TAG Heuer. The TAG Heuer Aquaracer Professional 200 Solargraph pairs the convenience of quartz with the environmental benefits of solar power. Introducing a new 34mm case size into the dive watch lineup, the TAG Heuer Aquaracer Professional 200 Solargraph is available in five colourways, including the signature deep blue as well as seafoam green and mother-of-pearl.

Brand: TAG Heuer
Model: Aquaracer Professional 200 Solargraph
Case size: 34mm
Movement: TH50-01 (solar quartz)

TAG Heuer Carrera Plasma Diamant

Doubling down on its commitment to lab-grown diamonds, the time-and-date TAG Heuer Carrera Plasma Diamant is the latest in the brand’s experimentation with the stones. Crafted from white gold, the 36mm case hosts a 2.9-carat polycrystalline dial made from a mosaic of diamond crystals, with baguette-cut diamond indices lining the periphery. A 1.3-carat yellow gold diamond at 12 o’clock serves as the TAG Heuer shield logo, making for a timepiece that’s dramatically lavish without being tacky.

Brand: TAG Heuer
Model: Plasma Diamant
Case size: 36mm
Movement: Calibre 7 (automatic)

Daniel Roth Tourbillon Souscription

Now we’re talking. In 2000, the eponymous brand founded by legendary independent watchmaker Daniel Roth was acquired by Bulgari, which in turn was acquired by LVMH in 2011. Thanks to the involvement of La Fabrique du Temps, the movement manufacture founded by Michel Navas and Enrico Barbasini and acquired by LVMH in 2011, the Daniel Roth brand is being relaunched to the public. The Daniel Roth Tourbillon Souscription pays homage to the ref. 2187/C187, the watchmaker’s debut model. The timepiece is housed in the watchmaker’s signature double-ellipse case, however the lugs have been modified to better fit the contours of the wrist. The guilloché on the dials have been made by Kari Voutilainen at his atelier at Chapeau de Napoléon in the Jura mountains. The dial sees the tourbillon hold court at 6 o’clock; making one revolution every 60 seconds, it can be read in tandem with the tri-sectioned seconds scale which pays homage to early Daniel Roth tourbillons.

Brand: Daniel Roth
Model: Tourbillon Souscription
Case size: 38.6mm x 35.5mm
Movement: DR001 (manual winding)

Gérald Genta Manufacture Calibre GG-001

This isn’t just any Mickey Mouse watch. Before there was Omega’s Snoopy and Audemar’s Piguet’s Spiderman, legendary watch designer Gérald Genta let good ole Micky hold court on his octagonal and round timepieces. In a bold move to relaunch the brand, everyone’s favourite cartoon mouse appears on the debut Gérald Genta Manufacture Calibre GG-001. Mickey might be playing around, but LVMH certainly isn’t. Made in-house at La Fabrique du Temps, the dial of the newcomer (housed within a 32.6mm platinum case) is crafted entirely from enamel, from the retrograde minutes hand (Mickey’s right arm) to the jumping hour display. No mere time-only watch, the Gérald Genta Manufacture Calibre GG-001 is a minute repeater with a jump hour and retrograde minutes display, with the minute repeated function activated via the crown at 9 o’clock.

Brand: Gérald Genta
Model: Manufacture Calibre GG-001
Case size: 32.4mm
Movement: GG-001

Enjoyed this article? Check out our Ultimate Guide To Watches here; covering everything from the types of watch movements to watch styles and complications.


Words by AR Staff