American luxury jewellery house Tiffany & Co. has unveiled its latest campaign. An ode to being unapologetically yourself, the campaign, titled ‘This Is Tiffany’, stars house ambassadors actress and model Zoë Kravitz, Jimin of boy band BTS, and actress Gal Gadot. Designed to distil the essence of each house ambassador to their very core, the This Is Tiffany takes on a pared-back approach, with subdued styling that lets each ambassador’s personality — and their jewellery — shine through.
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“Our ‘This Is Tiffany’ campaign is an authentic homage to individual style,” says Alexandre Arnault, executive vice president at Tiffany & Co. “We may make the jewellery but it’s house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own.”
The trio don pieces from the Tiffany T and Tiffany HardWear collections, which range from subtle to subversive. The former places an emphasis on pure, graphic forms, with each piece sharp in its simplicity. A celebration of the Tiffany name, it takes on a contemporary approach and features the instantly recognisable Tiffany logo throughout.
Meanwhile, the Tiffany HardWear collection, which first debuted in 2017, is defined by architectural forms; inspired by the unique energy of New York City. Its signature gauge links play with tension, proportion and balance. This year, the HardWear collection introduces a watch, with the timepiece featuring a cushion-shaped case with a faceted sapphire glass cut to resemble a full-cut diamond. A custom locking mechanism secures the bracelet with diamond accents, in a nod to the heritage jeweller’s roots.
The Tiffany T and Tiffany HardWear collections are available via the Tiffany & Co. webstore.
Words by Arabella Johnson
