After years of sporting baggy monogram fits, Gucci girl Billie Eilish has cemented her relationship with the luxury Italian fashion house. Starring in a Gucci Eyewear campaign directed and photographed by Harley Weir, Eilish takes on the role of an old Hollywood femme fatale.
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Reminiscent of film noir, the short video sees Eilish drive through the Hollywood Hills in a blue muscle car, set to chilling string music. But wait! A hot pink car is close on her tail, with Eilish winding through the hills in escape (clad in oversized Gucci sunnies, of course). As she pulls to a halt and adjusts her rearview mirror, a stranger joins Eilish in the car. Who could it be? Why, it’s no other than Billie Eilish!
“I love you,” Billie #1 says, tilting her pink cat-eyed sunglasses towards Billie #2. All is well in Hollywood, with Billie #2, decked in oversized black-and-gold eyewear, responding “I love you,” as the film draws to a close.
Watch the campaign video below.
Words by AR Staff