- LVMH Watch Week 2025 is currently taking place in New York from 21st to 22nd of January and Paris from 30th to 31st of January
- LVMH Watch Week is in its sixth year and unites the key horological brands under the LVMH umbrella
- This is the first event to showcase novelties from all nine LVMH watchmaking brands: Bulgari, Daniel Roth, Hublot, Gérald Genta, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith
Now in its sixth year, LVMH Watch Week has well and truly cemented itself as a core part of the horological calendar, taking place ahead of shows like Watches & Wonders in Geneva and I Am Watch in Singapore. The watch fair unites the horological maisons under the luxury conglomerate’s portfolio, with LVMH Watch Week 2025 seeing all nine watchmaking brands take part. The traditional manufactures of TAG Heuer, Zenith, Hublot, and Bulgari are responsible for the lion’s share of new watch releases, however there are also a handful of novelties from Louis Vuitton, Tiffany & Co., Gérald Genta, Daniel Roth, and L’Epée 1839.
As a result of the wildfires that have devastated California, LVMH Watch Week takes on a new two-part format this year. Originally, the event was set to run from the 21st to 24th of February in Los Angeles, however this has been modified to encompass an initial phase from 21st to 22nd of January in New York and a second phase from 30th to 31st of January in Paris.
Here, we’ve covered all the novelties from LVMH Watch Week 2025, encompassing a slew of releases from TAG Heuer, Zenith, Hublot, and Bulgari, as well as a special timepieces from Louis Vuitton, Tiffany & Co., Gérald Genta, Daniel Roth, and L’Epée 1839.
Bulgari
Bulgari BVS100 Lady Solotempo Automatic Movement
- Bulgari has created a new in-house automatic movement specifically designed to sit within the snake’s head cases of its Serpenti Seddutori and Serpenti Tubogas watches
- The automatic movement measures 19mm in diameter and 3.9mm in thickness, and weighs 5 grams. It has a power reserve of 50 hours
- The BVS100 Lady Solotempo was developed in Bulgari’s Le Sentier manufacture and will be made available to other LVMH maisons
- Bulgari has released five new Serpenti Seddutori and two new Serpenti Tubogas references containing the BVS100 Lady Solotempo movement
Price: $9,500CHF to $12,000CHF
Model: Serpenti Seduttori (ref. 103898, 103899, 103899, 103899, 104062, 103992, 103990), Serpenti Tubogas (ref. 103903, 103905)
Case size: 34mm (Serpenti Seduttori); 35mm (Serpenti Tubogas)
Movement: BVS100 Lady Solotempo (automatic)
Water resistance: 3ATM
Functions: hours, minutes, seconds
Power reserve: 50 hours
Daniel Roth
Last year, the relaunched Daniel Roth brand introduced the Tourbillon Souscription, which paid homage to the independent watchmaker’s debut model. Now, the brand has released a time-only iteration in its signature ellipsocurvex case.
Daniel Roth Extra Plat Souscription
- Daniel Roth has launched its second watch as a revived brand under La Fabrique du Temps
- The Daniel Roth Extra Plat Souscription is an ultra-thin (i.e. ‘extra plat) time-only model
- It has the same 38.6mm by 35.5mm height and width as the tourbillon launched last year, but sees the case slimmed down to 7.7mm. The case is crafted from yellow gold and takes on Daniel Roth’s iconic ellipsocurvex shape
- The dial features guilloché handiwork, with a Clou de Paris pattern on the base of the dial and a filet sauté border on the applied sector
Price: $45,000USD
Availability: 20 examples
Model: Extra Plat Souscription
Case size: 38.6mm x 35.5mm
Movement: DR002 (manual winding)
Water resistance: 3ATM
Functions: hours, minutes
Power reserve: 65 hours
Louis Vuitton
Under the helm of Jean Arnault, director of watches at Louis Vuitton, the maison has been bolstering its watchmaking credibility by paring back its offering to solely focus on the Tambour, which was redesigned as an integrated bracelet sports watch in 2023. Louis Vuitton’s latest releases retain the Tambour case, but switch things up in terms of style and complications.
Louis Vuitton Tambour Taiko Spin Time
- Spin Time was Louis Vuitton’s first patented watch movement. Spin Time was developed by Michel Navas and Enrico Barbasini of La Fabrique du Temps in 2009, with LVMH acquiring the movement manufacture in 2011
- Spin Time offers a unique take on a jumping hour complication, featuring a cube for every hour — every 60 minutes, the cubes for the hour that ended and the new hour spin around, with the current hour revealing a previously unseen embellished side
- Louis Vuitton has released six new Spin Time and Spin Time Air models. The Spin Time features a closed dial with hawk’s eye and grey-blue quartz in the central sector, while Spin Time Air variants see the hour cubes seemingly suspended in mid-air
- Each of the models sees the Tambour Taiko case crafted from white gold. The new Tambour Taiko case is named after the Japanese drum and features new sculpted lugs with mirror polished surfaces and laser-frosted interiors
- The two Spin Time models feature a blue dial and has a 39.5mm case size, while the four Spin Time Air models combine a central blue sector with negative space and are housed in 42.5mm cases
- The Louis Vuitton Tambour Taiko Spin Time Air models are available in tourbillon and world time options as well as with gem set diamonds
Price: $89,500USD to $149,000USD
Model: Spin Time, Spin Time Air, Spin Time Air Tourbillon, Spin Time Air Antipode
Case size: 39.5mm (time-only Spin Time); 42.5mm (Spin Time Air complications)
Movement: LFT ST13.01 (automatic)
Water resistance: 10ATM (Spin Time); 5ATM (Spin Time Air)
Functions: hours, minutes
Power reserve: 45 hours
Explore the Tambour Taiko Spin Time via Louis Vuitton.
Louis Vuitton Tambour Convergence
One of the most beautiful releases of LVMH Watch Week 2025, the Louis Vuitton Tambour Convergence is a vintage-inspired timepiece with a digital display. While it looks like a jumping hour watch, the digital display visible through the sculpted window is actually the result of what Louis Vuitton calls “dragging hours and minutes.”
- The Louis Vuitton Tambour Convergence is a joint effort by all three LVMH watchmaking workshops: La Fabrique des Boîtiers, case making; La Fabrique des Arts, rare handcrafts; and La Fabrique du Temps, movement design
- The 37mm Tambour case features a closed dial with a sculpted guichet with scalloped edges that displays the hours and minutes in digital format using a numbered disc that slowly rotates throughout the day
- The Louis Vuitton Tambour Convergence is available in rose gold or platinum with a snow-set diamond dial, and is kept beating by the in-house automatic calibre LFT MA01.01
Price: $35,500CHF (rose gold); $61,000CHF (platinum)
Model: Tambour Convergence (ref. W9PG11 [rose gold]; W9PT11 [platinum])
Case size: 37mm
Movement: LFT MA01.01 (automatic)
Water resistance: 3ATM
Functions: hours, minutes
Power reserve: 45 hours
Explore the Tambour Convergence via Louis Vuitton.
Gérald Genta
Since its revival last year under the helm of La Fabrique du Temps, the revived Gérald Genta brand has sought to focus on an aesthetic that deviates from the legendary watchmaker’s most coveted designs. With that in mind, you won’t see any integrated stainless steel sports watches looking to compete with Genta’s previous designs for other watch brands like the Audemars Piguet Royal Oak and Patek Philippe Nautilus (or even the Credor Locomotive) here. Instead, the brand looks to the late watchmaker’s designs for his eponymous brand, showcasing his own idiosyncratic visual language.
Gérald Genta Gentissima Oursin Fire Opal
- The Gérald Genta Gentissima Oursin Fire Opal is the fourth piece in the Gentissima Oursin collection (Oursin is French for ‘sea urchin’) which launched last year
- The Oursin design dates back to 1994, when Genta sketched a watch inspired by the spiky form of a sea urchin while on vacation in Corsica
- The Gérald Genta Gentissima Oursin Fire Opal sees a 36.5mm yellow gold case fitted with an oversized bezel that is set with 137 individually screwed fire opal gems. The bezel surrounds an orange cornelian stone dial which is topped with an octagonal domed crystal, a common feature in many of Genta’s ’90s creations
- It’s powered by the automatic calibre GG-005, a movement based on the Zenith Elite which has been customised to feature an 18-carat rotor in the shape of an octagon
Price: $POA
Model: Gentissima Oursin Fire Opal
Case size: 36.5mm
Movement: GG-005 (automatic)
Water resistance: 3ATM
Functions: hours, minutes
Power reserve: 50 hours
Explore the Gentissima Oursin Fire Opal via Gérald Genta.
Tiffany & Co.
American heritage jewellery house has joined LVMH Watch Week 2025 for the first time, unveiling an impressive array of novelties that blend high jewellery with haute horology. Tiffany & Co.’s watch releases include a one-off timepiece inspired by the infamous Tiffany Diamond and two Bird on a Rock watches and a Twenty Four Stone watch that let Jean Schlumberger’s legacy live on.
Tiffany & Co. Carat 128 Aquamarine
- A one-of-a-kind creation, the Tiffany & Co. Carat 128 Aquamarine pays tribute to the American jeweller’s peerless high jewellery designs
- It’s inspired by the Tiffany Diamond and sees a 27mm white gold case play host to a dial embellised with 382 meticulously placed snow-set diamonds and topped with a diamond-cut aquamarine crystal that has been faceted to echo the geometry of the iconic diamond
- It’s presented on a stunning five-row white gold bracelet which is inspired by Tiffany & Co.’s six-print engagement ring setting and is adorned with 251 diamonds
Tiffany & Co. Jean Schlumberger by Tiffany Bird on a Rock
- A duo of Jean Schlumberger by Tiffany Bird on a Rock timepieces offer a fresh take on the mid-century jewellery designer’s whimsical and wonderful designs
- Here, the namesake bird is studded with diamonds and sits perched on a rotating outer ring. Tiffany & Co. has released two iterations of the Bird on a Rock watch design; one features a full pavé diamond setting that sees 1300 diamonds take over the case and snow-set dial, with the outer ring composed of 30 baguette-cut aquamarine gems
- There’s also a Tsavorite iteration, with the verdant timepiece featuring white gold case that houses a rotating ring set with 36 baguette-cut tsavorites, which surrounds a central diamond dial
Tiffany & Co. Jean Schlumberger by Tiffany Twenty Four Stone
- The Tiffany & Co. Jean Schlumberger by Tiffany Twenty Four Stone pays homage to the jewellery designer’s Sixteen Stone collection
- The 39mm white gold case is snow-set with 413 diamonds, with the central disc playing host to 22 diamonds. The watch features a rotating outer ring set with 24 diamonds and 18-carat yellow gold cross-stitch motifs which act as the hour indices
- It’s powered by the calibre LTM 2100, an automatic movement with a 38-hour power reserve
- The timepiece is presented on a Tiffany blue leather strap
Tiffany & Co. Eternity by Tiffany Wisteria
- Paying tribute to Tiffany’s Wisteria lamp, the Tiffany & Co. Eternity by Tiffany Wisteria watch features an enamel dial that replicates the stained glass blossoms of the lamp using enamel
- Housed in a 38mm white gold case, with dial sees each piece of enamel individually handcrafted using a plique-à-jour enamelling technique that creates transparent enamel that allows light to shine through
- The hour markers are composed of 12 diamonds in different cuts, with the dial surrounded by a diamond-set bezel
- The time-only watch is powered by an automatic movement
TAG Heuer
Following the announcement of its new role as official timekeeper of Formula 1, it’s only natural that TAG Heuer would use LVMH Watch Week 2025 as an opportunity to reassert its place in motorsporting history. In addition, the luxury watch brand has also added a series of new references to its Carrera and glassbox Carrera lineups.
TAG Heuer Formula 1 Chronograph
- Building on the legacy of its composite quartz Formula 1 watches released in 1986, the new Formula 1 Chronograph is crafted from lightweight titanium and features a chronograph function
- Two of the five releases are in collaboration with Oracle Red Bull Racing, the Formula 1 team TAG Heuer has sponsored since 2016
- Each timepiece features a statement colour which can be found on the inside of the minutes track, on the chronograph counters, and on a coloured metal ring that sits between the case and bezel
- The titanium Formula 1 Chronograph watches have a case size of 44mm and are powered by the automatic calibre 16
Price: $4600CHF (titanium, black, red); $4800CHF (black, red; black, blue; black, green); $5300 (titanium, blue)
Model: Formula 1 Chronograph (ref. CBZ2082.FT8096 [titanium, black, red]; CBZ2085.FT8093 [Oracle Red Bull Racing/black, red]; CBZ2084.FT8097 [black, blue]; CBZ2086.FT8098 [black, green]; CBZ2080.FT8091 [titanium, blue])
Case size: 44mm
Movement: 16 (automatic)
Water resistance: 20ATM
Functions: hours, minutes, small seconds, date, chronograph
Power reserve: 42 hours
TAG Heuer Carrera Date
- TAG Heuer adds two new models to its Carrera Date collection
- Both new models have 36mm cases; there’s a lilac dial with a snailed finish and a powder pink dial with a sunbrushed finish
- The automatic timepieces are time-and-date models and feature diamond hour markers
Price: $4250CHF
Model: Carrera Date (ref. WBN2319.BA0001 [powder pink]; WBN2319.BA0001 [lilac])
Case size: 36mm
Movement: 7 (automatic)
Water resistance: 5ATM
Functions: hours, minutes, seconds, date
Power reserve: 50 hours
TAG Heuer Carrera Chronograph
- TAG Heuer adds two new models to its Carrera Chronograph collection
- These models utilise the brand’s elegant glassbox construction that sees a domed sapphire crystal extend over the flange of the watch
- The 39mm timepiece is now available in blue and powder pink, with the dials featuring a circular brushed finish topped with snailed subdial counters
- Both models have diamond hour markers and diamond bezels
Price: $8400CHF (powder pink); $8500CHF (blue)
Model: Carrera Chronograph (ref. CBS2215.FC6568 [powder pink]; CBS2214.FC6567 [blue])
Case size: 39mm
Movement: TH20-00 (automatic)
Water resistance: 10ATM
Functions: hours, minutes, seconds, date, chronograph
Power reserve: 80 hours
TAG Heuer Carrera Chronosprint x Porsche Rallye
- TAG Heuer and Porsche celebrate their shared history at the 1965 Monte Carlo Rally, where a Porsche 911 fitted with Heuer timekeeping instruments finished fifth overall and second in its class
- The collaborative TAG Heuer Carrera Chronosprint x Porsche Rallye is powered by the automatic calibre TH20-08. The chronograph module has been modified to allow the central chronograph hand to complete the first 15 seconds of every stopped minute at an accelerated pace before slowing down to complete one revolution per minute; this is a nod to Porsche’s acceleration prowess
- The timepiece is available in steel and yellow gold (yellow gold limited to 11 examples)
Price: $10,000CHF (steel); $24,000CHF (gold)
Model: Carrera Chronosprint x Porsche Rallye (ref. CBS2015.EB0381 [steel]; CBS2041.EB0382 [gold])
Case size: 42mm
Movement: TH20-08 (automatic)
Water resistance: 10ATM
Functions: hours, minutes, seconds, date, chronograph
Power reserve: 80 hours
TAG Heuer Carrera Chronograph
- The Carrera Chronograph with glassbox construction is executed in a purple gradient dial
- The smoky black-to-purple dial with sunbrushed detailing is housed within a 39mm case and powered by the in-house automatic calibre TH20-00
Price: $6500CHF
Model: Carrera Chronograph (ref. CBS2219.FC6607)
Case size: 39mm
Movement: TH20-00
Water resistance: 10ATM
Functions: hours, minutes, seconds, date, chronograph
Power reserve: 80 hours
TAG Heuer Carrera Chronograph Tourbillon
- The Carrera Chronograph Tourbillon with glassbox construction receives the same purple gradient dial as the chronograph above
- It’s housed within a 42mm case and powered by the in-house automatic calibre TH20-09
Price: $34,000CHF
Model: Carrera Chronograph Tourbillon (ref. CBS5017.FC6605)
Case size: 42mm
Movement: TH20-09 (automatic)
Water resistance: 10ATM
Functions: hours, minutes, seconds, chronograph
Power reserve: 65 hours
Read more about all the LVMH Watch Week 2025 releases from TAG Heuer here.
Hublot
For LVMH Watch Week 2025, Hublot visits the archives to celebrate old favourites and renders signature lines in new materials.
Hublot Big Bang Tourbillon Automatic Green Saxem
- Hublot applies its unique SAXEM (Sapphire, Aluminium oXide, and rare Earth Mineral) material to create a Big Bang Tourbillon Automatic in a vibrant shade of green
- The Hublot Big Bang Tourbillon Automatic Green Saxem has a 44mm case which houses a the skeletonised calibre MHUB6035, an automatic tourbillon movement which is visible through the dial and exhibition caseback
- The dial features a vertically oriented layout, with the micro-rotor placed at 12 o’clock and the tourbillon carriage at 6 o’clock
Price: $210,000CHF
Availability: 18 examples
Model: Big Bang Tourbillon Automatic Green Saxem (ref. 429.JG.0110.RT)
Case size: 44mm
Movement: MHUB6035 (automatic)
Water resistance: 3ATM
Functions: hours, minutes
Power reserve: 72 hours
Hublot Big Bang MECA-10
- The Big Bang MECA-10 was initially released in 2016. Here, the skeletonised dial concept is further refined, with the manually wound MECA-10 calibre easy to read and admire thanks to a more linear layout
- The bridges of the movement are an iconic element of the Hublot Big Bang MECA-10 and can be viewed via the exhibition caseback
- The manually wound MECA-10 movement has a 10-day power reserve
- The Hublot Big Bang MECA-10 has a 42mm case size and is available in gold, titanium, and carbon fibre
Price: $38,900CHF (King Gold); $20,900CHF (Titanium); $24,900CHF (Carbon Black)
Model: Big Bang MECA-10 (ref. 444.OX.1180.RX [King Gold]; 444.NX.1170.RX [Titanium]; 444.QN.1170.NR [Carbon Black])
Case size: 42mm
Movement: HUB1205/MECA-10 (manual winding)
Water resistance: 10ATM
Functions: hours, minutes, chronograph, power reserve indicator
Power reserve: 10 days (240 hours)
Hublot Spirit of Big Bang Chronograph
- The tonneau-shaped Spirit of Big Bang collection was introduced in 2014. Hublot has unveiled three new ceramic references of the Spirit of Big Bang Chronograph
- The Spirit of Big Bang Chronograph has a 42mm case size and is available in Sky Blue, Dark Green, or Sand Beige ceramic
- This marks the first time the Spirit of Big Bang Chronograph has been available in ceramic. The three colours will be released in limited quantities, with 200 examples of each colour available
Price: $24,900CHF
Availability: 200 examples (per colour)
Model: Spirit of Big Bang Chronograph (ref. 642.CZ.6110.RX [Sand Beige]; 642.GX.5210.RX [Dark Green]; 642.EX.5110.RX [Sky Blue])
Case size: 42mm
Movement: HUB4700 (automatic)
Water resistance: 10ATM
Functions: hours, minutes, seconds, chronograph
Power reserve: 50 hours
Read more about all the LVMH Watch Week 2025 releases from Hublot here.
Zenith
Zenith keeps it short and sweet for LVMH Watch Week 2025, with a duo of releases that sit within its existing Chronomaster Sport and the Defy Skyline collections.
Zenith Chronomaster Sport Rainbow
- Zenith has given its flagship modern sports watch a precious metal makeover
- The Chronomaster Sport Rainbow sees a 41mm case crafted from white gold embellished with 50 colourful baguette-cut gemstones on the dial and corresponding gemstone hour markers on the black lacquered dial
- It’s powered by Zenith’s El Primero 3600 movement, a descendant of its original iconic 1969 high-frequency El Primero movement
Price: $112,100USD
Model: Chronomaster Sport Rainbow (ref. 45.3104.3600/21.M3100)
Case size: 41mm
Movement: El Primero 3600 (automatic)
Water resistance: 10ATM
Functions: hours, minutes, small seconds, chronograph, 1/10th of a second chronograph, 60-minute counter, 60-second counter
Power reserve: 60 hours
Zenith Defy Skyline Chronograph Skeleton
- Zenith combines its penchant for skeletonisation and chronographs in the Defy Skyline Chronograph Skeleton
- The integrated bracelet sports watch features a geometric dial that references the luxury watch brand’s former ‘double Z’ logo
- The dial is available in black or blue, with the 42mm case cut in a distinctive octagonal shape with a dodecagonal bezel
Price: $14,900CHF (both models)
Model: Skyline Chronograph Skeleton (ref. 03.9500.3600/79.I001 [Blue]; 03.9500.3600/78.I001 [Black])
Case size: 42mm
Movement: El Primero 3600 (automatic)
Water resistance: 10ATM
Functions: hours, minutes, small seconds, chronograph, 1/10th of a second chronograph, 60-minute counter, 60-second counter
Power reserve: 60 hours
Read more about all the LVMH Watch Week 2025 releases from Zenith here.
L’Épée 1839
Although L’Épée 1839 sits under the LVMH umbrella, the heritage clockmaker ticks to the beat of its own movement. Case in point: its first LVMH Watch Week release is not even a watch. Or a clock.
L’Épée 1839 Mechanical Watch Box
It might be wrong to have a favourite child, but most watch collectors can’t help having a favourite watch. The L’Épée 1839 Mechanical Watch Box turns watch storage into an art form with a mechanical display that springs to life at the touch of a button, opening the box and raising the watch up for you to access. The act of closing the case works to rewind the internal mechanism, keeping it perpetually ready for use.
Words by Theo Rosen
