So…who’s the creative director of menswear at Dior? If you answered Kim Jones, you’d be correct — last week. At the time of writing, Jones has resigned from his post at Dior, with the role yet to be filled. In more creative director updates, Glenn Martens (the man responsible for reviving Diesel) is now sitting at the helm of Maison Margiela, taking over from John Gallaino.
With seating arrangements out of the way, let’s get into the fashion news to know in February 2025. It might be the shortest month of the year, but February has already come in hot with new sneaker launches from Loewe, an unexpected Rimowa collaboration, and campaigns from Chanel and Balenciaga.
Welcome back to On Thread, our monthly fashion news series that gives you all the important fashion industry moves, collections, and collaborations you need to know about in an easily digestible, bite-sized format (yum!). We’ll continue to update this daily in reverse chronological order, with the newest news on the top.
February 2025 fashion news
Here, you’ll find all the fashion news worth knowing in February 2025.
Fendi and Red Wing prove work boots can be functional and feminine
Dually marking Fendi’s centenary and Red Wing’s 120th anniversary, the Italian luxury fashion house has teamed up with the American bootmaker to explore the notions of shared values and contrasting aesthetics. The resultant collaboration reimagines Red Wing’s Heritage Classic Moc in Fendi’s supple Cuoio Romano leather. The boots come in sienna red and natural beige and are finished with the FF monogram in Selleria hand-stitching. Each pair of Fendi x Red Wing boots represents the work of more than 30 artisans and 80 steps, acting as a testament to the heritage and craftsmanship central to both brands.
Explore Fendi x Red Wing via Fendi.
Lewis Hamilton is Lululemon’s latest LululeMAN
Lewlewlemon, anyone? Lululemon has announced Lewis Hamilton as its newest ambassador, with the athletic wear company slated to support the seven-time Formula 1 World Champion’s training, recovery, and lifestyle apparel needs while collaborating on future design innovation and global advocacy.
“Lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Lewis Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”
Loewe releases delightfully slouchy Featherlight Puzzle silhouette
Spanish luxury fashion house Loewe is celebrating the 10th anniversary of its Puzzle silhouette this year. Designed by creative director Jonathan Anderson in 2015, the origami-inspired Puzzle has swiftly become one of the most iconic handbags in the world, joining the ranks of the Dior Lady Dior, Hermès Birkin, and Gucci Jackie as one of the most recognisable silhouettes on the market. To mark a decade of the Puzzle, Loewe has released the Puzzle Featherlight, a new design that retains the original paper folding inspiration of the original while tapping into the slouchy bag trend that emerged last year. Crafted from lightweight nappa leather that boasts a soft hand feel, it’s adorned with slimline hardware and represents the softest and lightest iteration of the Puzzle yet.
Explore the Puzzle Featherlight via Loewe.
Range Rover launches an elegant lifestyle capsule
Range Rover has swerved into the style lane with the launch of its debut lifestyle collection. Translating its reductive design language to outerwear, accessories, and home goods, the eight-piece capsule comprises reversible quilted jackets, silk twill scarves, and wool-cashmere blend blankets. An abstract geometric print travels throughout the collection, with the design intended to reflect the way in which Range Rover juxtaposes modernist lines and forms.
Dubbed the London Collection, the debut offering is accompanied by an editorial campaign directed by Marcos Fecchino and starring British model Adwoa Aboah, shot against the striking backdrop of London’s Design District.
Explore the London Collection lifestyle capsule via Range Rover.
Jane Fonda harnesses her superstar energy in Golden Goose’s Super-Star sneakers
Golden Goose has tapped Jane Fonda for its latest campaign. The American actress and activist dons the Italian luxury brand’s aptly named Super-Star sneakers for the Born to be a Super-Star campaign video, which sees Fonda join a diverse ensemble of trailblazers including Australian skateboarder and two-time Olympic gold medalist Keegan Palmer, Italian Paralympic athlete and Inclusive Padel Tour Founder Alessandro Ossola, American restaurateur and entrepreneur Joe Bastianich, and renowned fashion stylist Cristina Ehrlich. This year marks Golden Goose’s 25th anniversary, with the Born to be a Super-Star campaign acting as the first of many celebratory moments for the brand.
The Super-Star sneaker was designed in 2007 and was the first Golden Goose style to feature a star, an emblem the brand has since become known for. Conceived following a visit to Venice Beach, the Super-Star draws inspiration from the Los Angeles skate scene, pairing the clean form of a Seventies derby upper with a rugged nature of a skateboarding shoe.
Explore the campaign via Golden Goose.
DeMellier releases new collection inspired by Morocco’s Agafay Desert
British handbag label DeMellier has released its Spring Summer 2025 collection. Inspired by the beauty of Morocco’s Agafay Desert, the collection employs an organic colour palette and sees the introduction of a new silhouette. The Sienna Saddle takes on a curved silhouette that reflects its namesake, with a curved front pocket that echoes the front flap and statement gold-toned magnetic padlock closure. Meanwhile, a new sand tone—presumably desert-inspired—makes its way into the collection, with classic DeMellier styles like The New York and The Paris rendered in the hue.
The collection is accompanied by a campaign that sees Alexandra Agoston shot by photographer Sonia Szostak in the Agafay Desert.
Explore the Spring Summer 2025 via DeMellier.
Michelle Pfeiffer stars in campaign for Saint Laurent Summer 2025
Michelle Pfeiffer exudes power lesbian energy in a campaign for Saint Laurent’s Summer 2025 collection. Shot by David Sims and directed by Anthony Vaccarello, the editorial sees Pfeiffer don a series of oversized suits (the sharp tailoring of which is surpassed only by Pfieffer’s own cheekbones) and pose broodily in a high-rise overlooking the Manhattan skyline.
Lululemon releases Glow Up Collection to seamlessly address training needs
Athletic apparel behemoth Lululemon has released its newest collection. Previously only used for bras, the Glow Up collection sees the brand’s Ultralu technical fabric applied to tights and tank tops that are crafted to hug to body, acting as a second skin and moving with you during workouts. Ultralu was chosen for its sweat-wicking and quick-drying properties, with details like a waistband with minimal seams, thicker material, and laser-cut hem contributing to a fit that combines form and function. The Glow Up collection debuts in a vibrant shade of pink, with the apparel offering accompanied by the release of the new Chargefeel 3 sneakers. Designed for outdoor runs and gym workouts alike, the versatile sneaker features adaptable performance details intended to deliver bouncier runs and flexible workouts.
Explore the Glow Up collection via Lululemon.
Louis Vuitton unveils F1 Trophy Trunk
Louis Vuitton has been designing trophy trunks for Formula 1 since 2021. With parent company LVMH acting as the official partner of Formula 1 for the next decade, the continued alliance between the French maison and the prestigious race was a certainty. As such, Louis Vuitton unveiled a bespoke trophy trunk for the FIA Formula One World Championship during the 75th anniversary celebrations for the Formula 1 held at The O2 in London last week.
Crafted at Louis Vuitton’s historic workshop in Asnières, France, the trunk is clad the maison’s signature monogram canvas and emblazoned with a ‘V’ for ‘Victory’ in a hand-painted black-and-white Damier pattern. The interior of the case is swathed in black leather and microfibre to protect the championship trophy.
Canada Goose releases heavy duty Sea Mantra Parka
Canada Goose has added a new parka to its Sea Mantra collection. Designed for commercial and industrial use in severe wet weather climates, the Sea Mantra lineup is able to hold up against harsh seas, storms, and torrential downpour. The new Sea Mantra Parka offers the same waterproof, windproof, and breathable protection against extreme weather conditions as the rest of its stablemates, while offering optimal comfort, motion, and durability.
Explore the Sea Mantra Parka via Canada Goose.
Camilla and Marc open boutique in Paris’ Galeries Lafayette Haussmann
Australian label Camilla and Marc has opened its first international boutique. The bricks and mortar store is located on the second floor of the Galeries Lafayette Haussmann in Paris and is designed to offer customers an intimate, service-oriented experience. Conceived in collaboration with Sydney-based design practice Akin Atelier, the space is simultaneously contemporary and timeless, with burgundy walls and velvet soft furnishings contrasted with high-shine rectilinear furniture.
Ottessa Moshfegh has written a book of short stories for Prada
At the tail end of last year, co-creative directors Miuccia Prada and Raf Simons presented a womenswear collection designed to capture “the unpredictability of human nature” through 49 diverse looks. Rejecting curated themes and even cohesion, the Prada SS25 womenswear collection was eclectic and bold, representing what Prada and Simons deemed “a Prada for every individual.”
The collection was followed by the release of a campaign shot by Steven Meisel which sees actress Carey Mulligan transform into a different character depending on the clothing she puts on. Now, Prada has further fleshed out said individuals, tapping My Year of Rest and Relaxation author Ottessa Moshfegh to pen ten short stories, each of which imagines the life behind one of Mulligan’s characters.
The resultant work has been released as a limited edition hardcover book titled Ten Protagonists.
Explore the SS25 womenswear campaign via Prada and download Ten Protagonists here.
Celine launches hobo-style Camille 16 Soft Bag
Celine has added a new silhouette to its 16 Soft lineup. The Celine Camille 16 Soft Bag is a mid-sized style with a hobo-inspired silhouette. Crafted from soft, supple calfskin leather, it employs a structured cut that borrows from the 16 Soft Tote Bag and features the French fashion house’s signature leather flap secured by a turnlock closure in gold hardware. The Camille 16 Soft Bag has a short handle designed to be carried over the shoulder, with an additional longer adjustable handle for use as a crossbody bag.
The new silhouette debuts in medium and is available in black, tan, and sand leather, with a smaller version available in black, tan, and rice leather, as well as in python.
Explore the Camille 16 Soft Bag via Celine.
Pete Davidson is the Perfect Boyfriend™ for Reformation
Pete Davidson has long played the ideal ephemeral boyfriend for emerging and established female celebrities looking to promote a new project or reinvigorate their image. And it’s a role he’s played well, with Davidson having played the supporting role for the likes of Kim Kardashian, Margaret Qualley, Kate Beckinsale, Kaia Gerber, Phoebe Dynevor, Chase Sui Wonders, Emily Ratajkowski, and Madelyn Cline. It’s a role he’s played so well that we almost forgot he first emerged into the (mainstream) public eye as the boyfriend—and subsequently short-term fiancé—of Ariana Grade.
Following a shockingly long stint (over half a year!) away from the arm of the latest ingénue or recent divorcee, Pete Davidson has been scrubbed clean and de-tattooed for Reformation. In a campaign for the sustainably minded clothing brand, Davidson relishes his role as the Perfect Boyfriend™, proclaiming to be a partner who “supports your decisions and is invested in your happiness.”
“I’m someone’s boyfriend, and I take that seriously,” he says. Ready to complement the next beautiful and talented woman ready to accept him, Pete Davidson for Reformation is the kind of boyfriend who is willing to sit on the designated Boyfriend Couch™ for hours while you try on clothes, is in touch (perhaps a little too in touch) with his feelings, and listens to your dreams.
In short: boyfriend material. Reformation’s other boyfriend material is of the cotton variety, with the brand launching a sweatshirt and men’s style boxer briefs (cut to fit women).
Explore the Pete Davidson for Reformation campaign via Reformation.
Freja releases the Hudson bag
Vegan handbag label Freja New York has released its latest silhouette. Iterating on the brand’s popular Chrystie Bag, the Hudson Bag is a structured yet sculptural style with a fold-over closure and an adjustable shoulder strap. The compact yet well proportioned style is designed to fit all your daily essentials and is finished with silver protective feet at the base. The Hudson Bag is priced at $288USD and will launch on the 12th of February, 2025.
Explore the Hudson Bag via Freja New York.
Sabato De Sarno departs Gucci
The latest move in the game of creative director musical chairs that’s been unfolding over the past couple of years? Sabato De Sarno has departed Gucci after just two years. De Sarno joined the Italian luxury fashion house in 2023, with his restrained aesthetic representing a departure from the maximalist approach of his predecessor Alessandro Michele (who made his Valentino haute couture debut last month). De Sarno posited a stripped back take on Gucci signatures — not ‘quiet luxury’ per se, but decidedly more wearable.
Calling cards of De Sarno’s time at Gucci include a combination of practical details executed in elevated fabrications and embellishments rendered in a way that felt sleeker, lighter, and sexier than his predecessor; think beaded slip-like fringe dresses paired with loafers and crystal embellished tank tops tamed with jeans. Looking to the archives, De Sabato’s short but sweet tenure at Gucci also marked the reintroduction of platform loafers and the remixed shade ‘Rosso Ancora’ (meaning ‘red again’ in Italian), the latter of which has become emblematic of his time at the helm of the Italian luxury fashion house.
“I would like to express my deep gratitude to Sabato for his passion and dedication to Gucci,” said Gucci CEO Stefano Cantino of De Sabato’s departure. “I sincerely appreciate how he honoured Gucci’s craftsmanship and heritage with such commitment.”
Clarks celebrates its 200th anniversary with an all-star cast
Clarks is celebrating two centuries of comfort and quality. Launched in Somerset England in 1825, the British brand is responsible for some of the most recognisable footwear silhouettes in the world, with its Wallabees and Desert Boots sported by cultural icons the world over.
To celebrate its bicentennial, Clarks has released a documentary titled From Somerset to the World, which tells the story of Clarks’ humble beginnings in rural England to gaining global recognition in markets like Jamaica, Japan, Europe, and America. The documentary is narrated by Yasiin Bey and features the likes of Oasis’ Liam Gallager, British-Jamaican designer Martin Rose, and the Wu-Tang Clan’s Ghostface Killah.
Watch From Somerset to the World via Clarks.
Måneskin’s Damiano David joins the Bulgari family
Bulgari has announced Damiano David as its newest global ambassador. The Måneskin frontman joins fellow Bulgari ambassadors Anne Hathaway and Zendaya in the role.
“Jewellery is a magnificent and genderless accessory that I have always loved to wear,” Italian singer-songwriter Damiano David says. “The history of Bulgari is a tale of beauty and Italian excellence, and like all the excellences of our country, it fills me with pride. It is an honor for me to join the Bulgari family.”
The announcement of David’s appointment was accompanied by a quartet of images that see him modelling the Bvlgari Bvlgari watch which dates back to 1977 and was relaunched at LVMH Watch Week last year, as well as jewellery from the Italian luxury fashion house’s iconic Serpenti collection.
Salomon showcases the XT-Whisper in campaign starring the Gohar sisters
Salomon showcases the varied character of its XT-Whisper trail racing sneaker in a campaign starring the Gohar sisters. Shot in New York City library, the campaign stars sisters Laila, Nadia, and Janna Gohar, who each put their own idiosyncratic spin on the shoe. The XT-Whisper was designed to answer the call for more female-specific products in the market and began its journey as the women’s version of the XT Hawk trail shoe. Part of the XT design lineage, the XT-Whisper forgoes the hard lines of the XT Hawk in favour of a softer aesthetic, creating textural interplay though layered cutouts and elevated finishes. Contrasting details have been updated with a new wavy Sensifit application while the original Quicklace technology remains, delivering a secure foothold and comfortable fit.
The XT-Whisper will be available in four new colourways—Oxford Tan, Black, White, and Ashes of Roses—from the 4th of February.
Explore the XT-Whisper via Salomon.
Loewe launches the Ballet Runner 2.0
Loewe revamps its Ballet Runner silhouette. First introduced in 2019, the Ballet Runner was defined by its asymmetrical toe box fused with the aesthetic of a ’70s running shoe. Here, the refreshed Ballet Runner 2.0 features a redesigned ‘L’ monogram on the quarter and embossed anagram on the tongue and a wavy textured rubber outsole that extends onto the top of the toe box. The sneaker utilises Sacchetto construction, which sees the leather lining stitched to the insole to create an internal sock-like structure, somewhat reminiscent of a ballet shoe.
Explore the Ballet Runner 2.0 via Loewe.
David Beckham strips off for BOSS ONE Bodywear collection
Former footballer and Inter Miami co-owner David Beckham gets his kit off for BOSS. The German fashion brand has launched its BOSS ONE Bodywear collection, which comprises men’s underwear essentials including trunks, briefs, tank tops, and t-shirts in neutral tones. Designed to act as a second skin, pieces are crafted from a blend of cotton and elastane. Shot by photographic duo Mert and Marcus, the accompanying campaign sees Beckham arrive at some sort of dark, grungy setting and proceed to strip down to his underwear and take a shower after a long day of doing something that involves wearing a suit. Fashion, right?
Explore BOSS ONE Bodywear via BOSS.
Dua Lipa fronts Chanel 25 handbag campaign
Dua Lipa has strengthened her relationship with Chanel, with the singer-songwriter announced as the new face of the masion’s 25 handbag. A direct descendant of the Chanel 2.55, the Chanel 25 handbag is a product of its time. Crafted from lightweight quilted leather, it features structured yet slouchy construction that sees two rigid sides bookend the supple middle section. Available in three sizes, the Chanel 25 features exposed outer pockets with Chanel’s CC hardware and signature interlaced leather chain, taking on a youthful aesthetic. The accompanying campaign starring Dua Lipa matches this energy with a film captured by Gordon von Steiner. Laden with ’90s nostalgia, the short film sees Lipa navigate the streets of New York to the beat of Fine Young Cannibals’ She Drives Me Crazy, accompanied by the stylishly functional Chanel 25 handbag.
“I’m obsessed with this bag,” says Dua Lipa. “It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything, especially because it’s got these great pockets for all my favourite things. There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals. It’s just the perfect everyday bag!”
The full campaign includes imagery shot by David Sims, which will be revealed in March.
Watch the Chanel 25 campaign video starring Dua Lipa here.
Rimowa goes gothic with Rick Owens
Rimowa is no stranger to collaborations, having teamed up with everyone from Tiffany & Co. and Aimé Leon Dore to Porsche. However, its latest collaboration just might be its most impactful, with the with the German luxury luggage joining forces with Rick Owens to create a decidedly different take on its Original Cabin. True to his moniker as the Lord of Darkness, Rick Owens has lent his gothic touch to the carry-on suitcase.
The Rimowa x Rick Owens Original Cabin Bronze sees Rimowa’s signature grooved aluminium shell undergo a manually applied pigmentation process, resulting in a unique patinated finish which nods to Owens’ love of cast bronze sculpture. Inside, the suitcase is the first release from Rimowa to feature a fully leather interior, a result of Owens’ desire to have it feel “like the touch of a black leather glove.”
“NO MATTER HOW FAR OR LONG, I ONLY BRING ONE CARRY-ON,” said Rick Owens in his usual demure fashion, caps lock key firmly jammed in place. “I DON’T NEED MUCH, BUT I LIKE MY BARE NECESSITIES TO BE AS SUPERNATURAL AS POSSIBLE.”
Fair enough. Limited to 500 pieces, the spectacularly supernatural carry-on suitcase is priced at approx. $5675AUD ($3525USD) and comes with Rimowa’s lifetime guarantee.
Explore the Rimowa x Rick Owens Original Cabin Bronze via Rimowa.
Words by Arabella Johnson and Henry Blake
